The marketing world is transitioning from traditional to digital with the advent of version 4.0, entering a new era. It has been observed for a long time that product-centric marketing has lost its functionality; since Marketing 3.0, production is now guided by the desires of consumers. With Version 4.0, we are now facing a marketing world entirely based on real-time data. The number of metrics we need to follow to find the right methods is increasing every day. Analyzing the new paths customers take in their purchase journeys and trying to understand their behaviors has become crucial with the advent of Marketing 4.0.

The constant development of technology influences changes in market behavior, affecting the methods and channels used in marketing activities. To achieve success, it is necessary to effectively and efficiently utilize emerging concepts such as search engine marketing, video marketing, influencer marketing, Omni-Channel marketing, and customer relationship management.