The development of Web 2.0 technology has led to the evolution of communication tools and forms. As a result of these changes, traditional media is transferring its popularity to social media. This transformation is often referred to as “New Media.” With the growth figures achieved by YouTube, it is observed that it has become a new communication space where people of all ages can produce their own content and freely share their messages without any cost. Hosting millions of content, YouTube also becomes a new business model by distributing a share of advertising revenue to its users.

According to data on YouTube’s website, it has over 2 billion users worldwide. Every month, more than 2 billion users log in to the site and watch billions of videos. It appears that 70% of these videos are watched on mobile phones. Since YouTube operates local versions in more than 100 countries and can be used in 80 different languages, it has a global reach. According to the same source, YouTube partners have made rights claims for over 800 million videos since the start of the Content ID system, and in the last 5 years, it has paid over $2 billion to partners who chose not to use the Content ID system.

The secret to professional success on YouTube is to work with an experienced filming and marketing team that understands and follows the platform well.